What does social media have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the past few years, however it’s vital to take advantage of it – especially if you’re investing efforts in SEO. Although the benefits of social media may not be immediately apparent, they’re crucial to SEO help. Out of the numerous reasons to consider the use of social media in your overall strategy to be online, here are 5 reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long period of time. A social engagement is when users like, share or share tweets about an article. The more social engagements your content receives, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify the most popular content and also what they consider to be as high-quality. If the content you’re looking at receives lots of engagement on social media It can be quickly classified.
2) Link Building
It’s long gone of going out and asking for websites to add links to yours. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make high-quality content that is relevant. How can you get your content to websites that are willing to link to your content, if they are considered “unnatural”? Social media is the answer. Social media lets you share your content with relevant audiences who may be willing to link to it, should it be worth linking to. These users will then be able to share your content with other people and boost your authority.
3) Content Amplification
The quality of your content is, it’s unlikely to get much traction unless you amplify it. Sure, email marketing can be an effective way to boost content, but it can only be able to reach people who are in your database of marketing. Social media allows you to increase the reach of your content. If you share your content with your followers, they’ll share it with their own followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, which will increase your reach. In return, you earn a lot of relevant traffic including inbound links, social signals and brand awareness All of which are utilized by search engines to determine the quality of content.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations using social media will help improve Google’s trust in your website , and will also help by using branded search terms.
5) Social Indexing
Search engines have been indexing social media sites since a while which means that they show up in the search results pages. This allows your company to show up on search results when you type in branded search queries on more than the site of your business. This is even better. Individual tweets from Twitter were once searchable and included in the search results. This allowed your website to rank higher in the results of a search. It was only for زيادة متابعين تويتر a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.