What exactly does social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun taking advantage of in the last few years. However, it’s vital to take advantage of it – especially if you’re investing resources into SEO. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits of social media aren’t always evident. Here are five reasons social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time. If people tweet, share, like or comment on an article This is referred to as social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines look at the social signals they receive, and consider it an element of quality when evaluating content. This allows search engines to decide the most popular content and what their algorithm deems as high-quality. A piece of content can also be indexed instantly in the event that it’s receiving lots of engagement on social media.
2) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms SEOs have to build links the old fashioned way – create high quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. They will also be able to share your content with their network which increases the power of your content.
3.) Content amplification
It doesn’t matter how high-quality the content you publish, it’s unlikely to get much traction until you amplify it. Marketing via email can be great method to boost content but it’s only going to get to those on your marketing list. Social media lets you expand your reach with your content. If you publish your content to your followers, they will also share it with their personal followings when they find it useful. This will cause them to spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be used by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4.) Brand Wiki.r3public.org/index.php?title=Five_Reasons_Social_Media_Is_Essential_For_SEO Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site’s content and how much it should be trusted in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google’s trust and assist with search results that are branded.
5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in search result pages. This allows your business to show up in search results that include branded search queries , which is more than only your website. This is even more effective. Tweets that were individual from Twitter were once indexed and included in the search results. This enabled your content to rank higher in searches. This was just temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.